DM pack. A2 poster folded into C5 envelope.
Fly posting/partnerships with construction firms and alternative media approaches to spread the word.
Leaflets for field marketers to distribute at busy terminus railway stations.
'Realtime' webcam showing the comings and goings at a railway station in India to highlight the time-sensitive nature of our appeal. Twitter feed updates every five minutes.
Cross-media campaign to highlight the problem of young lives being lost to homelessness, child trafficking, drug gangs and prostitution.
DM, press, experiential, online